HR Owen has completed its £1.4 million refurbishment at its Ferrari showroom on Old Brompton Road, South Kensington.
The revamp took 24 weeks to complete and now meets Ferrari’s new global corporate identity standards.
The showroom has two floors totalling over 800 square metres which incorporate the new Ferrari concept developed directly by Ferrari in collaboration with the Roman architectural studio Fortebis.
The new showroom features a configuration room where customers can personalise their Ferrari to their own specific requirements.
The refurbished showroom in Kensington joins HR Owen’s Ferrari Atelier at the Berkeley Hotel, Knightsbridge, which was officially opened by Felipe Massa last year.
Joe Doyle, HR Owen chief executive of H.R. Owen, said: “Along with our Ferrari Atelier at the Berkeley Hotel, the new showroom reinforces our position as the official retailer of Ferrari in London.
“The relaxing and comfortable environment chimes with our strategy to ensure customers have the best possible experience from purchase and throughout their ownership lifecycle.”
Matteo Torre, regional manager, Ferrari North Europe, said a presense in London was very important to the Italian brand.
Torre said: “I know we have many enthusiast clients in the area whose experience with the brand will be enhanced by these new facilities.”