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Simpsons Skoda adds online consumer reviews

Simpsons Skoda has signed a deal with social commerce company Reevoo to provide customer reviews of its cars and aftersales service.

The dealer group believes consumer reviews will help demonstrate the value of buying from a franchised dealership rather than an independent.

Simpsons managing director Neil Simpson said: "For most people, a car is a significant purchase and they need to be given confidence that they are making the right choice; this makes recommendations very important and powerful.

"Reevoo’s solutions will enable our prospective customers to get opinions and recommendations they can trust, from people that they don’t know personally."

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