Mercedes-Benz UK has appointed Sally Dennis (pictured) as its national fleet sales manager.

The move follows the appointment of Nick Andrews as head of fleet in August 2011 and cements the German brand’s intention to grow “fundamentally change” and grow its fleet business.

Dennis has been tasked with managing strategic accounts, with fleets of over 300 vehicles for key blue chip brands, as well as strengthening the relationship between Mercedes-Benz and the contract hire and leasing industry.

She said: “I am passionate about delivering the best experience for our customers, not least because I spent over eight years in the retail market so I understand the high service levels clients rightly expect.”

Dennis has worked for 18 years in the motor industry. Most recently, she was national fleet sales manager at Seat UK.