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Double the norm staff turnover stunts dealership performance

New recruitment company Job Co-op Automotive says a ‘double the average’ staff turnover rate is ‘crippling dealer profitability’.

It has conducted research showing that employee turnover in franchise dealerships is typically a fraction under 30%, compared to 15% for most UK businesses.

This means that almost one in three dealership employees are effectively ‘new’ within any 12-month period.

Ken Trinder, director of possibilities at the Castle Donington-based firm, commented: “You must consider the weary treadmill of having to spend a disproportionate amount of time getting new staff up to speed, and then leaking expertise as others leave.

“These factors play a large part in stunting dealership performance. It means dealer staff are often poorly equipped to meet management and customer expectations.

“What is needed is a complete shift in attitude where a more structured approach to recruitment is adopted by dealers, so they find people who are a better fit for their job specification and then invest in them in the expectation they will stay.”

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  • gezza37 - 14/04/2012 10:29

    Until these companies treat staff as well as other businesses this won't change. It's nothing to do with suitability, just the way staff are not looked after very well in general, expected to work long hours, weekends and bank holidays, often for little reward.

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    • Paul C - 01/02/2013 13:49

      @gezza37 - I agree, the dealers who value their staff are often more profitable and have a much lower staff turnover. We often see 1980's DP/Sales manager techniques in operationn today.... 21st century Manager techniques coupled to the expectations of great staff need to be taken into account. It can be done but attitudes MUST change.

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