UK sales of Chinese brand Great Wall have begun this month now that distributor IM Group has secured a network of 40 franchisees.

The first model for the franchise, the Steed double-cab pick-up, is targeting business customers seeking a workhorse plus private buyers looking for a low-priced leisure vehicle.

“The Steed is sure to attract lots of interest in the UK thanks to its unbeatable value and the unique Great Wall customer service promise being offered by our new network of dealers,” said Paul Hegarty, managing director, Great Wall UK.

View all the official pictures of the Steed in AM's gallery.

Great Wall UK has set the Steed out as the most affordable pick-up in the UK, priced from £13,998+VAT for the entry S model, with a 34mpg capable 2.0-litre turbodiesel and low 7A insurance rating.

Carrying capacity compares very well with established pick-up rivals, the spacious cargo bay measuring 1,380 mm x 1,460 mm x 480 mm (length, width, depth).

The 1,050 kg maximum payload is also very competitive – and towing capability is 2,000 kg with a braked trailer.

In order to ensure that the buying and ownership experience of a Steed is as trouble-free, all dealers for the new brand have committed to the ‘Great Wall Promise’.

This will include customer benefits such as inflation-proof servicing plans, service pick-up and drop-off, and even the option of arranging a test drive at a location of the customer’s choice if they live or work within 20 miles of their nearest Great Wall dealership.

All Steeds come with a comprehensive three-year/60,000-mile mechanical warranty, a six-year anti-perforation warranty, three-year paint warranty, and three years’ roadside recovery and assistance.

• For more news from Great Wall, see AM magazine on April 27.