Nissan dealerships are being asked to play their part in helping the Japanese brand achieve what it believes is a fair share of the UK new car market.
The carmaker wants its 200-strong retail network to make sure it can deliver further growth next year with the arrival of a Note replacement.
The B-segment model – based on the Invitation concept and to be built at Sunderland - will add 15,000 units to annual sales, said Nissan GB managing director Jim Wright.
“We have been having conversations with dealers about growth over the last two years and they are well aware that our range will be bigger with virtually all of our product line-up either new or refreshed by the end of 2014.
“It is essential the network ramps itself up in advance of the new model. Some have acted already, but now really is the time everyone makes sure their facilities are in the right place and they have the right number of sales staff and technicians to cope with the higher throughput. They also need to make sure they have the correct used car capacity,” he said.
He was pleased with the 2011 win of 5% market share with 107,000 registrations, but said more could’ve been sold if supply had not been constrained. Now Nissan is gunning for a 6% share in 2013, boosted by the Note’s replacement.