Subaru’s new halo product BRZ sports car will be priced between £24,995 and £27,995 when it goes on sale in summer.
The BRZ has a Toyota GT86 sister model which also has prices starting from £24,995. However, a more basic more basic model is anticipated for launch in 2013 which would push prices below the Toyota model.
The BRZ will be offered from launch in two model variants: 2.0i SE, and 2.0i SE Lux with a choice of a six-speed manual or, for £1,500 more, a six-speed automatic with paddle shift operation. The more basic S model will be launched next year.
Both the SE and SE Lux will come equipped with 17-inch alloy wheels, a torque-sensing limited slip differential and fully automatic air conditioning with dual-zone controls.
The SE and SE Lux also feature electrically-folding door mirrors with heaters; keyless Smart Entry with push-button engine start; leather-trimmed steering wheel, parking brake and gearshift lever; and a high-quality six-speaker audio system with CD, radio and iPod connectivity. In addition to all these features, the SE Lux also has heated leather seats.
There are just two optional extras: Pioneer satellite navigation (£1,000) and special paint finishes (£500).
Six bodywork colours will be available: Satin White Pearl, Sterling Silver Metallic, Dark Grey Metallic, Crystal Black Silica, San Remo Red, and WR Blue Mica.
All BRZ buyers will be entitled to Subaru’s free Everything Taken Care of (ETCo) aftercare package. At no additional cost, Subaru ETCo covers minor dent and scratch repairs, alloy wheel repairs, monthly wash, annual valet, lost keys replacement, service collection and delivery, annual wheel alignment check, first MoT cover, and winter wheel and tyre storage, as well as providing an accident management service and a contribution to insurance cover excess.
Subaru ETCo is offered in addition to Subaru’s three-year/60,000-mile manufacturer warranty.
Kenyon Neads, marketing director of Subaru UK, said: “There is huge interest in the Subaru BRZ, heightened by very positive press reviews of the car so far.
“Early demand is strong so we fully expect that some early customers will have to wait some months for delivery, especially during 2012, but we have no doubt they will agree it will be worth the wait.”