Ford Retail is moving one of its two Brunel Ford dealerships in the Bristol area from its current location in Horfield to Goodman’s the new Northfields Business Park north of the city and close to Cribbs Causeway, the South West’s largest retail complex.
The move comes after continued growth and demonstrates Ford Retail’s desire to have greater reach in the area.
The group believes the new dealership will be “far more convenient for customers throughout Bristol and the surrounding area”.
All existing employees will move to the Northfield site, while up to eight new staff will be recruited once the move has been completed.
James Rant, Brunel Ford regional director, said: “The new dealership will be a convenient location for our customers and complements our other site in the South West of the city, helping us provide a more comprehensive service across the region and continue to organically grow and fulfil our business potential.”
Work is expected to start on the new 2.2 acre site in late summer with the dealership due to open in early 2013 running seven days a week.
The new dealership will have a six car showroom, 70 car external display and a 10 ramp service workshop catering for both car and commercial vehicles.
The site, which will function as an important commercial vehicles site in the region, will also feature a 40 strong external commercial vehicles display.
The new site will include solar gain reducing glass, low energy lighting and waste oil heating. The current Muller Road site in Horfield will be sold for redevelopment and alternative use.
Ford Retail’s property manager Simon Page said: “We’re very pleased that we have been able to go ahead with this major investment despite the difficult economic climate.”
Brunel Ford is part of Ford Retail which is wholly owned by Ford Motor Company and is the largest Ford dealership group in Europe.
The Northfield business park is being developed by global property group Goodman.