Rolls-Royce Motor Cars held a ‘dine on the line’ event at its Goodwood factory for 100 customers.

Guests arrived by chauffeured Phantoms or by helicopter and the event provided the opportunity to introduce the Phantom Series II family of models as well as the people behind building the cars.

The Phantom Series II was launched in Geneva in March. The family of cars – including Phantom Saloon, Phantom Drophead Coupé and Phantom Coupé – have been updated with new design elements and upgraded technology features.

The manufacturer is expanding its sales globally, recently posting a 30% increase in sales in Q1 in the Middle East.

Rolls-Royce has put the growth down to the new Ghost and Ghost extended wheelbase models and the ability for customers to personalise all aspects of their car through the Bespoke programme.