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GForces lands contract to update Nissan dealers’ websites

Nissan has appointed specialist digital agency GForces to create websites with smartphone-friendly content, web marketing tools and lead tracking software for its entire UK franchised dealer network.

GForces’ NetDirector Auto will become the common platform for 118 tailored websites covering both groups and single-site outlets within the 225-strong network.

Quoting figures from Google showing that 20% of all online searches now occur on mobile devices, Nissan says the deal will put it ahead of the curve in the UK motor trade.

Andy Jackson, digital marketing manager at Nissan, said: “We went through a rigorous pitch process to analyse the agencies’ competencies and it was important for us to pick a partner with dedicated motor trade experience.

“The NetDirector Auto product is continually evolving, which will ensure that the Nissan network has the latest technologies and tools.”

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