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ASA dispels the ‘Arthur Daley’ dealer myth

Used car dealers are not the worst offenders of the advertising code, according to the Advertising Standards Authority (ASA).

The ASA will dispel the ‘Arthur Daly’ myth once and for all at this year’s AM Used Car Market Conference which takes place at the National Motorcycle Museum in Birmingham on October 9.

Hardeep Parmar, ASA complaints executive. said: "Used car dealers are by no means the worst offenders. The majority of complaints against used car advertising tend to surround sales promotions which are presented in a generic light when they need to be much more specific.”

Along with his motoring specialist colleague Sam Wilson, Parmar will explore the code in more detail including its significance for online promotions and use real examples of where dealers have fallen foul of the code.

He added: "On a further positive note, we have found that the majority of complaints against dealers have been resolved informally without having to go to full council which reflects the cooperation we receive from people in this sector."

At the conference, the ASA will highlight the type of complaints the ASA has investigated, covering topics such as misleading descriptions, pricing (including the omission of extra costs), availability and the responsibility of conducting a sales promotion without causing unnecessary disappointment for consumers.

More information and details of how to book are available here www.usedcarconference.co.uk



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