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Former UK car dealer gets seat on the advisory board of new car brand

Former UK franchised dealer and car collector Tom Mautner has been named as one of the members of an advisory board for reborn car brand Alpine.

Until its sale to Renault Retail Group in 2000 Mautner ran Old Oak Motor Company, a small dealer group holding Renault franchises in Enfield, Southgate and Barnet and, as one of the five UK Alpine specialists, sold more than half of all the Alpine A610s retailed in the UK during the '90s.

Now, following the founding last year of Société des Automobiles Alpine Caterham, an advisory board has been created under the authority of Renault’s chief operating officer Carlos Tavares.

The board’s mission will be to advise and assist the senior management of both Renault and Société des Automobiles Alpine Caterham regarding the brand’s positioning and to monitor the evolution of the brand’s upcoming model from its initial design until its launch.

The members of the advisory board have been selected with regard to their respective areas of expertise, personal knowledge and involvement in the history of the brand and its products.

The members of the Alpine Advisory Board are:
¦Jean-Charles Rédelé (Renault dealer and son of the brand’s founder, Jean Rédelé)
¦Jacques Cheinisse (former sales manager and sporting director of Alpine)
¦Jean-Pierre Limondin (former Alpine engineer with special responsibility for the production of Alpine cars under licence)
¦Alain Serpaggi (former rally driver and former Alpine test driver)
¦Bernard Darniche (one of the Alpine rally team’s famous ‘musketeers’ who helped Alpine win the inaugural World Rally Championship for Manufacturers in 1973)
¦Michèle Mouton (Alpine rally driver from 1974 until 1977)
¦Hervé Charbonneaux (collector of Alpines and driver of the brand’s cars in Historic races)
¦Olivier Lamirault (Renault dealer in Chartres, France, and heavily involved in the marketing of the Alpine adventure as a former Alpine, and a regular driver of Alpines in Historic races)
¦Chris Vissher (Renault dealer and Alpine and Renault Sport specialist in Rotterdam, Netherlands)
¦Tom Mautner (former Renault and Alpine dealer and collector, UK)

From Renault, the following will also sit on the advisory board, in addition to Carlos Tavares:
¦Philippe Klein (Executive Vice President, Corporate Planning, Product Planning & Programmes)
¦Christian Pouillaude (Brand Director, Renault)
¦Bernard Ollivier (CEO, Société des Automobiles Alpine Caterham)
¦Jean-Jacques Delaruwière (representing Renault Communications, and responsible for the advisory board’s administration).

In principle, the board will meet twice a year and the first meeting will be held in a few weeks’ time.

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  • iceage - 22/01/2013 16:41

    This can't be serious? the list of members makes it sound like a dinner club. Bet they will enjoy some great poëllé foie gras

  • From the Paddock - 22/01/2013 17:58

    Fantastic, design by committee.

  • PG - 22/01/2013 18:01

    a blast from the past....