Midlands-based RBH has won the UK dealer marketing account for Peugeot Motor Group following a six- way pitch where RBH fought off competition from the incumbent, Havas and five other agencies.
Simon Tarrant, marketing, events and incentives manager at Peugeot, said: “We are delighted to award RBH this contract. Throughout the pitch process they showed true insight into the dealer marketing discipline and consistently presented well considered and innovative initiatives to the brief given."
Work on the three year contract begins right away with RBH now creating a recruitment campaign to build a Peugeot dealer marketing team at the agency.
The new team will be appointed across all agency disciplines.
It is the first time that Peugeot has awarded a contract of this size to an independent agency and one that is based in the Midlands.
RBH managing director, Debra Hepburn, said: “It’s a major account win for the agency and we couldn’t be more pleased to have been appointed by Peugeot. We feel we have met a group of ambitious and like-minded marketers with whom we can create a truly ground-breaking dealer marketing service”.