BBC Worldwide has agreed a new partnership which sees all brochure and test drive requests on TopGear.com powered by Motoring.co.uk.
This partnership, which is now live, offers manufacturers the opportunity to capture millions of in-market new car buyers.
When consumers are researching new cars on TopGear.com, they can order a brochure in real-time, or book a test drive with their local dealer via the website.
Chris Green, sales director of Motoring.co.uk, said: “Our brochure and test drive integration with market-leading sites such as TopGear.com offers a more multi-channel approach for manufacturers to help them increase new car sales. We are planning to extend our major publishing partnerships in 2013 so that we can offer greater reach for our manufacturer partners.”
Motoring.co.uk has an active community of more than 1.5 million registered users, growing at a rate of over 50,000 every month.