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Honda launches national TV campaign to support 1.6-litre diesel CR-V

Honda has launched a new national television advertising campaign to promote the 1.6-litre diesel CR-V arriving in showrooms.

The arrival of the 1.6-litre diesel in the SUV model means Honda dealers will be able to compete with other mainstream brands.

Until the 1.6-litre diesel arrived in the Civic early this year, the only diesel option was a 2.2-litre unit which wasn’t competitive against rival models in the UK.

The British built CR-V 1.6 i-DTEC offers 118bhp and 300Nm of torque and manufacturer claimed 62.8mpg.

Honda is supporting the sale of the new diesel CR-V with a 0% PCP finance plan for £239 a month and five years free servicing.

The advert promoting the new model will go out on ITV 1 from October 19 under the strap line “an impossible, made possible”.

The new CR-V 1.6 i-DTEC will arrive in dealerships on October 18 with prices starting at £22,800 for the entry-level S variant.

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