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Kia to back first ever YouTube Music Awards

Kia Motors Corporation will be the exclusive Presenting Sponsor of the first-ever YouTube Music Awards - an unprecedented digital music entertainment event, which will immerse YouTube viewers across six live streaming concerts around the world.

Accessible to more than one billion people worldwide, YouTube has become the home to both recognised artists and the next generation of musical talent. YouTube is a new launch-pad for both recognised artists and the next generation of musical talent. Kia will be at the forefront of this cutting-edge paradigm that sets a new standard for music awards.

YouTube will kick off a week-long celebration of music on October 27, featuring the best music content on YouTube, and culminating in the first-ever YouTube Music Awards presented by Kia on November 3.

The YouTube Music Awards will feature performances from and collaborations between a variety of artists, from the biggest names in music, including Eminem, Lady Gaga, Eminem and Arcade Fire, to some of the world's biggest YouTube stars.

On Sunday, November 3, in the 12-24 hour period before the awards ceremony, live streamed concert events held at various venues globally will commence starting in Seoul, moving to Moscow, and London and Brazil, and concluding with the main awards show at Pier 36 in New York. Popular director, screenwriter and producer Spike Jonze, will be the event's director.

"The YouTube Music Awards will be a first in digital and music entertainment and Kia is proud to be the presenting sponsor of this event," said Soon-Nam Lee, vice president of marketing, Kia Motors Corporation.

"Digital media has played a pivotal role in how we connect with our customers, and with more consumers going on-line every day it is only natural that we lead the way with this YouTube sponsorship.

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