Sue Myers, former sales process finance and insurance director at Marshall Motor Group, has been appointed to the new senior role of head of sales process at GForces.
She will be responsible for devising and implementing strategies that help vehicle retailers and manufacturers train their staff and tailor their processes in order to become more effective in promoting and selling products and services online.
Myers’ role will focus on sharing and deploying the latest best practice relating to digital marketing – encompassing strategies, tools and techniques for everything from social media marketing campaigns to engagement with consumers via mobile devices.
Myers has worked in the automotive industry for over 30 years and first trained under industry stalwart Ron Sewell, known as ‘the father of modern dealership management’.
She comes to GForces direct from Marshall Motor Group, where she was responsible for driving the sales performance of 67 motor dealerships, as well as the training and development of 250 sales executives, 60 sales managers and over 50 business managers.
Prior to her five-year stint at Marshall Motor Group she held a variety of senior roles at other motor retail groups, including sales director at Reg Vardy, and director of sales process, F&I & marketing at Jardine Motors Group.
Myers will lead training programmes that will be delivered by the GForces Training Academy.