AM Online

Stoneacre launches Christmas sale television campaign

Stoneacre Motor Group will be launching its latest television commercial in order to boost sales and interest on the lead up to Christmas.

'The Stoneacre Christmas Sale' campaign will be shown around ITV1 programs such as The Paul O'Grady Show and Emmerdale.

Its national debut will take place at 11:10am on Wednesday November 27, during This Morning.

The campaign will be used to promote the company's seasonal sale, incorporating a '5 years 0% finance' message along with 'massive savings' and 'life time guarantee'.

The advertisement continues on from its summer predecessor 'The Holiday' with the 'Motoring For Life' concept.

'Stoneacre Christmas Sale' is the third instalment in a series of campaigns to be based on the 'Motoring For Life' concept and supports the company's rebrand which took place earlier in the year.

In support of the campaign, Stoneacre will the use the Twitter hashtag #MotoringForLife. A series of 'Christmas inspired' changes have also been made to the group’s social profiles and its website.

Shaun Foweather, Stoneacre managing director, said, “TV is now an integral part of our marketing strategy and we believe this combined with our comprehensive digital approach will ensure we continue to make inroads into our competitors market share in 2014.”

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.