Family-owned WH Brand has taken on the MG franchise covering the Spalding and Peterborough area in Lincolnshire and Cambridgeshire.
The dealership also has the franchise for Chevrolet at its Whaplode Drove site.
Works on new showrooms for MG have been completed and the dealership will have MG3 demonstrators alongside an MG6 GT and an MG6 Magnette sports saloon. The business will hold an opening event for customers in January.
Adam Brand, WH Brand sales manager, said: “We were MG Rover dealers for many years and still have lots of customers who own older MGs.
“I know that the new generation of MGs will appeal to our customers with legacy MG products.”
WH Brand is a family business which was established in 1925 by Adam’s great-grandfather, William Horace Brand. It now has a staff of 16.
MG has recently expanded its dealer network with appointments in Woking, Gloucester and in north and south Sheffield. The brand is expected to announce more appointments in the New Year.