Franchised dealer group Skurrays has launched a series of bespoke websites created by automotive specialist Responsive Digital.
It means the Oxfordshire- and Wiltshire-based group now delivers a ‘fully optimised browsing experience’ for its Chevrolet and Vauxhall dealerships, as well as its Saab authorised repairer site.
By working in partnership with online vehicle retailing specialist iVendi, Skurrays has introduced a monthly payment search option, enabling visitors to refine their search by deposit and term of contract.
Skurrays managing director, Nick Plevey, commented: “All these innovative new features are available on all devices.
“Our online presence can now match the high standard of service we deliver within our dealerships.”
Alex Knight, commercial director at Responsive Digital, added: “The new websites are a huge step forward digitally for the Skurrays Group.
“The reporting on their marketing success is instantly measurable, and enables them to invest their money in the channels that produce the best results.”