Premia Solutions are one of seven new companies to support the 2014 AM Awards by sponsoring the Business Leader of the Year category.

In confirming the package, Premia Solutions commented: "At Premia Solutions we provide bespoke insurance solutions, notably alloy wheel, tyre and GAP insurance for automotive dealer groups.

"It’s our aim to give both clients and end-users peace of mind – every one of our products is developed in-line with our customers’ business goals.

"We recognise that our clients not only want insurance products built around their own needs but also access to better routes to market."

Premia Solutions was founded to capitalise on what was, in 2000, a niche opportunity. After all, to make an impact in an industry as competitive as the motor trade, business leaders must be innovative, quick-thinking and able to spot an opportunity. The competition is always fast to catch up.

The Business Leader award recognises the attributes that we value most. Creativity, strong analysis and conviction are all essential to good business management – and leadership."

More information about the AM Awards can be found on the awards' website.