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Tyre company Hankook targets franchised dealers

Hankook UK has appointed Drew Chapman to the newly formed sales manager, car fleet & franchise role.

The development of this new role highlights another milestone for Hankook as the fitment for original equipment continues to show a significant increase across many premium car makers.

Barrie Horrocks, UK sales director said: “This new high profile, senior management role highlights another milestone for Hankook Tyre UK as Drew’s extensive knowledge of the UK fleet car market will enable Hankook to develop sales of passenger car replacement tyres.

"Drew shall be instrumental in raising brand awareness of the increasing Hankook original equipment fitment to premium car makers through contact with the UK car dealership channel.”

Tony Lee, managing director of Hankook Tyre UK added: “The creation of this new role demonstrates yet another strategic move for Hankook in the UK as our premium products become ever more evident with a significant increase in original equipment supply to many of Europe’s premium car brands.

"We are confident that Drew’s extensive experience will be put to good use in this evolving market.”

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