The Institute of the Motor Industry (IMI) is calling on dealers to invest in training to up-skill to help their businesses survive in the future.
The view from the IMI comes as it looks to launch its Professional Register in April which is a voluntary licence to practice in the automotive industry.
Steve Nash, the IMI’s new CEO and former BMW UK aftersales director, said: “There’s no question that our industry needs to up-skill.
“Managers, especially those in small businesses, typically do not possess the formal training in areas such as sales, customer service and financial planning, to survive and prosper.
“In an industry that suffers from poor public perception, having well skilled staff can make the difference between the life and death of a business.”
Nash believes businesses can often look at training as a cost and as one of the first things to be cut in difficult times.
He said: “The fact is that well trained people will sustain a business and bring the good times earlier. This is even more important for small businesses where having a wider skill set is vital in running the enterprise.”
The Professional Register has been put together in a bid to recognise the skills and qualifications of each person in the automotive industry which the IMI believes will provide businesses and individuals with a means to leverage their investment in training for commercial advantage for the first time.
Backed by the Government’s UK Commission for Employment & Skills (UKCES), the Professional Register will be available for public viewing from April at www.imiregister.org.uk and aims to have 50,000 registered individuals by 2014.