At £840,000 to £1.5 million a piece and limited supply, it’s not surprising the average Bugatti sales executive sells just two cars a year.
HR Owen’s Bugatti UK sales specialist Anita Krizsan sold 9 in 2012, which puts her clearly in the lead for global sales.
It’s the best performance for Bugatti in HR Owen’s history and demonstrates how well insulated the super-rich are from the economic woes of the world.
Krizsan explains that the key to success is her absolute enthusiasm for the product.
She said: “Getting to show people this work of art is exciting. The key is sharing that enthusiasm and expert knowledge about the car, but also making things as easy as possible for the customer.”
The majority of communication is by text message and test drives are rarely requested. If the customer does not already have a car collection, Krizsan knows they’re unlikely to buy. She will only deal with the customer directly – no brokers or fixers.
Krizsan said: “These customers want the absolute minimum of fuss and they want you to be completely straight with them at all times.
“I have answered texts at 3am because they might be in a different time zone.”
Due to the rarity of the product, there can often be multiple people interested in the same model.
An invitation to a three-day factory tour in Molseim, France where customers can spec their Bugatti in the atelier, which is surrounded by rolling hills and prancing deer, usually convinces billionaire customers to sign on the dotted line. Luckily HR Owen allows payments in three large instalments, rather than the full £1.5m in one go.