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New Red Bull F1 car will boost brand presence for Infiniti

Red Bull Racing’s 2013 Formula 1 car will help raise awareness for Nissan’s luxury Infiniti brand across the world this season.

The livery for the new car heavily features the Infiniti name and logo.

The unveiling of the RB9 coincides with the announcement of Infiniti’s four-year deal to become the team's title partner, as announced in November 2012, but also that it will become the exclusive vehicle performance partner of the team. Infiniti now has engineers working at Red Bull Racing's headquarters in Milton Keynes.

Johan de Nysschen, president of Infiniti Motor Company, said: "Our new, increased partnership as Infiniti Red Bull Racing is a key milestone for Infiniti and a clear indication of our commitment to building the brand globally.

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