The Institute of the Motor Industry (IMI) is calling on young people to take a fresh look at the industry and consider an automotive apprenticeship.
As the technology on modern vehicles continues to increase, so does the need to attract the brightest talent into an industry that employs over half a million people and contributes £25 billion to the UK economy.
Steve Nash, the IMI’s chief executive, said: “We have a lot to do in improving perceptions of the automotive industry, as it’s not generally a sector that’s seen as a career of choice.
“However, the reality is that the sector offers fulfilling and challenging careers that are much more than just a job.
“We are pleased to support National Apprenticeship Week as part of our continuing efforts to attract bright talent into the industry capable of developing the skills and knowledge required to keep abreast of rapidly advancing technology on modern day vehicles. The automotive retail sector continues to play a significant role in the UK economy, so it is essential that it attracts suitably qualified young people and equips them with the skills for future success."