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Jardine overhauls digital strategy

Jardine Motors has launched its new website as part of a digital overhaul of its business.

The top 10 AM100 dealer group is overhauling its digital marketing strategy and the new website is part of that. It hopes the new website's features will better support customers in the car buying research process.

The website includes a CAP new car specification information and a used-vehicle valuation tool, WhatCar? reviews and has online service booking for new and existing customers.

Jardine is also embracing social channels to help reach out to consumers. The Group’s YouTube channel features a number of GForces-produced videos, filmed on-location at Jardine dealerships, to help promote products including the McLaren and the new Mercedes-Benz A-Class.

Jardine Motors’ newly appointed marketing director, Peter Deane said: “The launch of our new website is the first stage in our plans to improve our digital marketing capability and presence.

“It is obvious that consumer behaviour is changing rapidly and that these changes are being driven by the internet specifically, and increased use of digital media more generally. The new website helps us to capture more of this market more effectively, fulfilling consumer expectations to the benefit of the business.”

Jardine filmed a promotional video for its McLaren franchise in London which coincides with the launch of the group's new website.

 



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