AM Online

Wessex Garages customer interaction boosted by video

Introducing video links showing customers the extent of work required on their vehicle while it is in the workshop has coincided with a dramatic rise in positive social media interaction at Wessex Garages.

Wessex Garages, which operates six dealerships with a group turnover of just over 100 Million in the south west and Wales including Kia,Fiat, Nissan and Hyundai launched its innovative interactive video service, known as ‘Wessex Vision’, earlier this year.

A technician films a customer’s car describing and pointing out the work required or showing why the car does not require additional maintenance or repair. The link is sent to the customer’s email.

Following its introduction, the group has seen an increase in positive customer comments on its dedicated review section of its website.

Managing director Keith Brock will take delegates at this year’s AM Aftersales Conference through the process and explain the reasoning behind its introduction as well as the results it has already produced.

The conference takes place at the Hilton Hotel, located in the complex of the newly opened national football training centre St George’s Park in Burton on Trent, East Midlands on April 24, 2013.

Brock said: “Latest technology has enabled us to launch Wessex Vision, if it had been available beforehand, we would have introduced it 12-months ago.

“We wanted to create as transparent a service as possible to show customers that we are more than just automotive retailers. It also makes explaining any work required easier for customers to digest because they watch it on the link as the technician points out areas needing attention.”

Tickets are available to dealers and manufacturers, with a limited number of supplier tickets on sale. To book, please contact Nicola Baxter on 01733 468289, email nicola.baxter@bauermedia.co.uk or visit www.aftersalesconference.co.uk



Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

  • Wm Stoutjesdijk - 19/03/2013 07:28

    Seems they are copying Audi, with there service cam.... :@) Think is good for transparentcy..........