Vauxhall and Chevrolet retailer Eden Motor Group has launched a new finance ‘rapid response’ calculator tool which allows browsers to search its used cars by monthly payment.
Now live on Eden's Vauxhall website, the new search mechanism challenges the traditional make/model/cash price method that most used car locators offer.
With an increasing number of consumers determining their choice of vehicle according to their monthly budget, Eden Vauxhall wanted to reflect the way people were purchasing their used cars at the very start of the used car buying process – when they search on the internet.
It provides customers with an easy means of reference as far as their monthly budget is concerned, and reinforces the message that competitive finance is available at the point of sale in Eden's eight dealerships.
The launch of the monthly payment search has coincided with the launch of a face-lifted homepage with new Eden branding and prominent full-size offer banners.
This latest development was conduced for Eden by its digital partner Responsive Digital, part of Progress Automotive Solutions, and motor finance calculator software developer Codeweavers.