AM Online

Parkers and Motoring in lead generation tie-up has just agreed a new partnership with, which will see all brochure and test drive requests on powered by from early March.

This new partnership, which is now live, offers the UK’s top car manufacturers a new channel to capture thousands of in-market new car buyers. 

Stuart Adam, ggroup digital commercial director at Bauer Specialist, publisher of Parkers, said:  “We are delighted to be working in partnership with which has an excellent reputation for generating new car leads. 

"With their help, we will be able to boost showroom traffic and deliver sales leads for motor manufacturers.  We have high hopes for this new partnership and we look forward to working with over the coming months.”

Chris Green, sales director of said: “We are excited to be working with one of the UK’s top motoring websites. is a long standing respected car brand by consumers with millions of visits every month.

"Together we will provide a great channel to generate test-drive and brochure requests amongst in-market car buyers while they are reading new car reviews on the Parkers website.

“We are building partnerships with market-leading automotive websites in 2013 to extend our reach of in-market car buyers. joins our expanding portfolio of top online motoring brands and we are looking forward to the future. 

"Our brochure and test drive integration with market-leading sites such as offers a more multi-channel approach for manufacturers to help them increase new car sales. “

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.