Motor dealers should be considering adding more video to their web sites in 2013, says motor dealer technology company iVendi.
Statistics from Comscore show there are now 37.5 million PC and laptop video viewers in the UK and 11.2 million mobile video users.
iVendi director James Tew said: “Many dealer websites have no video content at all yet internet usage statistics show that more and more people are watching video online, partially as a result of better broadband connection speeds but also because of the development of smartphones and tablet devices.
“With the forthcoming emergence of 4G, which will make mobile video a practical reality for many people, demand for online video can only increase and dealers should be thinking about meeting this challenge.”
There are numerous applications to which dealers can put video, Tew points out, but the most obvious are to provide a more detailed view of both new and used cars, and to explain finance and aftersales products.
He said: “We are starting to see video attached to some used car descriptions but this is something that is still very much in its infancy. Dealers are just getting used to the concept and gearing up to produce footage that has reasonable production values, something that can now be easily done for little cost.”