The RAC will enter the online used car classifieds market following its acquisition of Netcars.com.
The brand believes it can differentiate from competitors by leveraging consumer trust with the RAC.
Netcars.com will be rebranded as RAC Cars when it launches in April and will integrate vehicles from the RAC’s own network of RAC approved dealers, its new RAC BuySure partners and in time private sellers, to offer a choice of over 100,000 vehicles.
Chris Woodhouse, RAC chief executive, said: “This represents a major new direction for the RAC which will result in a significant improvement to the second-hand vehicle market for our members and other customers.
“We are building on an established online platform but will be bringing a range of added benefits which will give buyers added confidence.”
These added benefits will likely include an offer from RAC Warranty on each vehicle.
The website will continue to operate under the Netcars.com name until the rebrand in April.