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Eastern Western extends partnership with Accident Exchange

The Eastern Western Motor Group has renewed its ‘onward mobility’ contract with Accident Exchange for a further two years.

The 26-site network of dealers and accident repair centres reaches from Newcastle into Scotland, representing brands including Mercedes-Benz, BMW and Audi.

Eastern Western general manager, Peter O’Malley, said: “The main challenge our business faces today is the fact that insurers are increasingly looking to get cars repaired as cheaply as possible.

“Our customers rightly demand a high standard of repair and, as the manufacturer-approved repairers, we are the only ones who have invested in the right training, tools and materials to return an accident-damaged vehicle back to factory build levels.”

Liz Fisher, director of sales development at Accident Exchange, added: “Eastern Western understands the role played by onward mobility in the retention of customers and the knock-on improvement of manufacturer satisfaction indexes.

“Above all, it sees the importance of protecting the future value and safeguarding the integrity of its vehicle parc.”

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