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Shelbourne Motors celebrates 40 years with cost price cars and cash giveaway

Family owned Shelbourne Motors, in Portadown Northern Ireland, is celebrating 40 years in business, starting the milestone year with two customer campaigns: January saw 40 approved used cars sold at cost price and in each week in February £1,000 was drawn for one customer.

Each month throughout 2013 Shelbourne Motors will offer a different offer and incentive for Northern Ireland car drivers to mark their 40th year.

“We are absolutely delighted to reach this momentous 40th landmark and I on behalf of the rest of the Ward family would like to extend our personal thanks to all our customers and all our staff for their continued support over the years,” said Paul Ward, Shelbourne Motors' director. 

“We have observed considerable change and growth down the years with the introduction of new franchises, services and state of the art facilities at our Tandragee Road business.

Our integrity over the years has been central to everything we do, giving our customers the best value, right advice and biggest choice possible in their vehicle selection and purchase. 

This year we want to go another step further with unprecedented and unique offers."

The Shelbourne Motors' team






Shelbourne Motors was founded by Fred Ward in January 1973 as a petrol filling station selling new and used Toyota’s. 

He expanded Shelbourne by opening a new workshop/parts and service building around 1975, followed by a new purpose built Toyota showroom facility in 1977. 

Ward’s eldest son Richard Ward joined the business in 1985 followed by Paul and Caroline Ward in 1991. 

The new millennium saw more growth with the introduction of a new Nissan franchise and showroom in January 2003.

Followed by the addition of Renault, and yet another new franchise with new showroom facilities.

Shelbourne continued with further growth with the introduction of a new car and van rental business, followed by Autoselect in 2007 (all makes used car supermarket) and Fleet4U (contract hire specialists for business users) and now employ over 100 local staff.

Shelbourne is the longest established privately owned Toyota franchise in Northern Ireland.


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