Jaguar dealers will collect their F-Type demonstrators at an event at the Ricoh Arena in Coventry this weekend.
A classic E-Type will lead 59 dealers and their new F-Types on a convoy along the A444.
Prices for the Jaguar F-Type start at £58,520 for the 338bhp V6 model. The 380hp V6S starts from £67,520 while the 495hp Jaguar F-Type V8S is priced at £79,985.
Jeremy Hicks, Jaguar UK managing director, said: "Ever since Jaguar unveiled the F-Type at the Paris Motor Show last September, enthusiasts all over the UK have been anticipating their first encounter with this exciting new sports car.
"Jaguar is synonymous with Coventry, so it is fitting that we conduct the ceremonial handover to the dealer network in the grounds of one of this great City's landmarks."
Demand for Jaguar’s F-Type is likely to outstrip supply which helps maintain exclusivity for the new model but long waiting times could frustrate some customers.