Berian Reed, head of search marketing, Razsor
In an interactive workshop session SEO (search engine optimisation) expert Reed shared some insight into how dealers’ and manufacturers’ marketing teams can ensure they maximise their web presence.
His top tips include:
Google looks at the number of links to your website, and sees these as a sign of confidence so will rank you higher in natural search.
Expired adverts and orphan pages are a huge negative, so if a webpage no longer exists you must redirect it.
Add user-generated content to your website to maintain freshness.
Page load speed is critical, as faster speeds allow Google to crawl your web pages more quickly for good content.
Think global and local: Tailor PPC activity to local search at weekends, and target tablet computers and smartphones.
Claim your postcode and optimise your Google+ page with photos of your forecourt and stock to be optimised for local search, and invite people to review you.
Optimise your page titles to signpost what you want to rank for. Use keyword rich web addresses.