Renault will be taking over Westfield London W12’s main atrium until June 19 to help promote its new Captur crossover before it goes on sale on July 1.
Over the course of the four-week promotion, the French marque will have an interactive experience which customers can engage with.
The Captur is available to order now in UK showrooms and Renault chose what it believes is London’s “most high-profile shopping destination” with half a million visitors a week to help build a “significant audience” ahead of launch.
The Capture will be offered in three different “collections” and the Westfield display will be re-creating different spaces to match Arizona, Miami and Manhattan.
Visitors to the stand will also be entered into a competition to a win a trip to Manhattan, explore the Arizona landscape or South Beach Miami, worth £3,000.