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Auto Trader to close print issue next month as it transitions to digital only business

Auto Trader will publish its last print edition in June as it transitions to become a digital only business.

Trader Media Group's print products from Auto Trader, Top Marques, Truck and Plant, Van Trader and Farm Trader will all cease in June and continue online.

Circulation of the print edition of Auto Trader has declined from a peak of 368,000 in January 2000 to 27,000 in March 2013. The company revealed its intentions to look into closing the print title last year.

The digital side of the business has seen a 67% increase in mobile traffic, 130% increase in tablet and 13% increase in desktop year-on-year.

Zillah Byng Maddick, interim CEO at Trader Media Group, said: “Trader Media Group’s magazines have played a key role in the group’s 36 year heritage and we are very proud of the market position our brands have achieved during that period.

“With a marked shift by consumers and dealers to online platforms as a means of accessing information and buying and selling vehicles, we continue to innovate to ensure that we offer them the products and services they require through their channels of choice.”



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Comments

  • Dave - 07/05/2013 16:05

    Time to drop your prices then

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  • John C - 09/05/2013 00:13

    Does anyone like Autotrader? All I hear is negativity and it seems people are leaving the organisation (customers and staff) in droves. What's the wider opinion positive or negative? Do share.

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    • Dave - 09/05/2013 07:28

      @John C You`re correct Ive binned AT and save £1200 per month and I`m now advertising with Motors and I must say having a good response

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