Mitsubishi Motors in the UK has appointed David Parry as its new general manager of sales operations and franchising with immediate effect.
It comes as previous incumbent Kate Woodward moves across to the role of general manager of communications from June 1.
Parry has been with Mitsubishi Motors in the UK for 12 years in various roles including area manager, dealer development and franchising manager, corporate sales manager and most recently responsible for the aftersales field team and technical department. David starts in this position with immediate effect.
He said: "The industry has been in a difficult place, and we are not immune to the challenges that this has presented, but thanks to the launch of new Mirage and the all-new Outlander, our sales figures so far this year are strong.
"I am looking forward to the future, heading up a good team with some exciting new products, and working with a dealer network that is robust and both financially and commercially viable.”
For more on Mitsubishi UK's return to strength read the May issue of AM magazine, published on May 24.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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