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Used buyers consider going green for financial gain

Dealers are seeing more consumers asking for emissions information as part of the used car buying process, according to a new survey by HPI.

38% of customers apparently now ask about co2 emissions.

77% of the dealers surveyed said there was a greater awareness of CO2 emissions among customers. 85% thought the increased interest was due to tax benefits.

Further still, 37% of dealers said that CO2 emissions would “frequently affect a customer’s decision”. Only 13% said that emissions are “not an important factor”.

HPI says its CO2 Certificate provides a clear and easy way for dealers to offer consumers the information they need.

It includes the vehicle’s estimated fuel cost over 12,000 miles, the vehicle excise duty (VED) banding and MPG figures.

Daniel Burgess, managing director of HPI, commented: “CO2 now has more of an impact on a customer’s purchase decision, but many dealers are missing a trick by not offering this data, or only doing so when prompted.”
 

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  • way4wrd - 13/06/2013 20:42

    Lets be under no illusion,its purely down to lower or zero road fun licences and fuel economy,the going greener is purely in consequence.The typical motorist is hungry for cheaper motoring!as individual financial pressures climb.The other end of the spectrum see sales records in fuel hungry,high licence cost executive vehicles.

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