AM Online

Warranty Direct offers drivers cash prize incentive to take vehicle ownership survey

Warranty Direct is appealing for motorists’ help in compiling the most comprehensive study of UK used car ownership ever conducted.

The company says its 360 Used Car Survey will use data from more than 50,000 live policies.

In addition to information from its Reliability Index, motorists will shape the results by commenting on performance, design, value-for-money and interior comfort.

Duncan McClure Fisher, manager director of Warranty Direct, said: “Motorist satisfaction is influenced by many factors – everything from handling characteristics and in-car gadgets to styling and paint colour.

“Our survey will be the first to marry that subjective opinion with our proprietary, objective data to reveal the complete picture of UK used car ownership.”

Drivers taking part in the survey will be entered into a prize draw to win £1,000 and free warranty cover.

The closing date is 28 July and results are expected later in the year.

Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.