According to new data from Complete Automotive Solutions (CAS), part of the Manheim Group, many dealers achieved better than predicted aftersales revenue last year.
31% of dealers reported that it was ‘more profitable during 2012 than they expected it would be’. 40% stated it was ‘as expected’.
CAS says adding value is essential to success in this competitive marketplace.
Nearly 58% of the consumers it surveyed in April said they would expect a pick-up and drop-off service.
55% would welcome free WiFi and 30% agreed that a children’s toy area would improve their visit.
Mark Hampson, commercial director at CAS, commented: “Aftersales remains a hugely important revenue stream for dealerships and improving the customer’s experience has become even more significant.
“Looking at the results of our research, it would seem that even the littlest things can make a difference. Actually, most dealers are already doing the right things, but there is always room for improvement.”