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Marshall and Mitsubishi pioneer Motor Codes review technology

Marshall Motor Group and Mitsubishi Motors have worked closely with Motor Codes, the Trading-Standards-approved garage scheme, to develop its online service and repair ratings system.

The new information exchange will enable subscribing garages – main dealers and independents – to feed in customer opinion from their own customer relationship tools.

Following the six-month Marshall pilot, Mitsubishi Motors has become the first brand to adopt this open approach to feedback.
Motor Codes currently has around 120,000 customer surveys on its website. They are displayed unedited, with each review traceable to a service, repair or MOT job via invoice number and vehicle registration.

Daksh Gupta, Marshall CEO, said: “With online reviews, volume is key. The more comments backing a high satisfaction score, the more people trust what they see. Ultimately, this is good for business.”

Lance Bradley, managing director of Mitsubishi Motors in the UK, added: “We welcome the opportunity to show how satisfied Mitsubishi customers are with their service experience.”

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