An initiative at the Goodwood Festival of Speed this month will reward any Mercedes-Benz customers for their loyalty to the premium brand.
The carmaker will create The Keyholder's Club, a dedicated private viewing platform with light refreshments that is accessible to any Mercedes owner and their guests on production of any Mercedes-Benz brand key, whether for an old or newer car, van, truck.
Keyholders and their guests will be able to watch the action in a comfortable and relaxed environment. The Keyholder’s Club will also enable guests to enjoy the excellent view and shelter from the weather, should it misbehave.
Nearby, the Mercedes-Benz stand at the Goodwood Festival of Speed will be home to a display of the very latest cars, particularly those from AMG, with the new A45 AMG, the new E63 AMG, the new SLS AMG Black Series and the new SLS AMG Electric Drive are all making an appearance.
Also on display, some three months before its showroom debut in the UK, is the new S-Class – the most advanced car Mercedes-Benz has yet created.