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Skoda leads the automotive sector in Institute of Customer Service list

Skoda has been named as the top automotive brand by the Institute of Customer Service based on a survey of 9,000 customers as part of its July UK Customer Satisfaction Index (UKCSI) Summary.

Overall this places the Czech brand in the top 10 of all the organisations which featured in the findings, among other major consumer brands such as John Lewis, Marks & Spencer and First Direct.

Skoda achieved an index of 85.6 to scoop the top spot in the automotive sector, putting the brand 4.7 points ahead of the average for the automotive industry (80.9).

David Allen, head of customer quality and network development for Skoda UK, said: “This month’s findings are a testament to the hard work of each of the brand’s 132 retailers.

“I’d like to extend my thanks to them in helping us to bring our second-to-none service and award-winning range to customers across the UK.”

The UKCSI is the national measure of customer service, rating organisations across 13 sectors. Launched in January 2008, it includes responses from at least 9,000 individual consumers.

Download the full UKCSI report for July.

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