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Trinity Mirror partners with servicing classifieds site

Publishing Trinity Mirror has partnered with whocanfixmycar.com to offers its readers the ability to post servicing work for dealers to bid on.

Car owners post what work needs doing on their car through whocanfixmycar.com and garages bid to do the work. Dealers are charged for bidding on work they are interested in.

AM questioned how customers would know they were correctly identify work.

Ian Griffiths, Whocanfixmycar co-founder, told AM: "We realise that in the majority of cases this will be tough away from the obvious (service, MoT).

"We’ve tried to provide a broad range of categories for the user, to guide them down the path but ultimately, if its “a knocking noise from the right rear” it probably won’t be pinpointed.

"However, as soon as a garage quotes on a job the site opens up a messaging system whereby the mechanic and the driver can discuss the issue and either identify the problem or arrange a diagnostic test."

Currently the site features predominantly independent garages; however the website is turning its focus to franchised dealers and fast fit centres to offer consumer choice.

Griffiths said: “Dealers like Stoneacre have been a supporter of the site since inception.

“We have found that price is not the only determining factor for our audience, response time, location and importantly real customer feedback also play a major part of the decision making process. As such we believe that the site will add value for both independent garages and franchised dealers alike.”

Trinity Mirror will market the site to its readers. The publishing group’s portfolio includes the Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail, as well as the Liverpool Echo, the Manchester Evening News, the Newcastle Chronicle and the Western Mail.

Griffiths said “We believe in this concept and the new service, and the partnership with Trinity Mirror, will massively accelerate growth.  I am looking forward to a busy time ahead.”

 



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