Car brand Seat has added tyre replacement services to the online functions of its website.
It wants to support its dealer network by simplifying the customer's process of getting a new set of tyres by bringing everything together in one place and providing a franchised dealer alternative to fast-fits such as Kwik-Fit.
With a database that covers all makes and sizes of tyre, the innovative web tool scores over 3,000 of them on a monthly basis, rating them for price, fuel economy, wet grip, stopping distance and noise.
Using this information, the tool recommends a selection of suitable tyres for any customer that inputs their car details into the system. This selection can then be refined in a number of ways, including by make and price or by any of the EU labelling properties of fuel economy, wet grip or exterior noise.
It means a tyre change can be arranged online, from the comfort of the home or office; all a customer need do is type in their car registration, and the system will do the rest.
An all-inclusive cost of each set of tyres is shown, meaning that there are no hidden charges for the customer – it includes fitting, valves, balancing, disposal of old tyres and, of course, the price of the tyres themselves.
Seat said its online tyre service is extremely good value, with prices beginning at around £40.
John Deed, service and parts programme manager for Seat UK, said: “We’re really proud of the online tyre service, which we worked hard to make as simple and convenient as possible – much the same as our It’s Fixed! servicing programme.
“With online tyres, we’re giving all Seat drivers the right tyre, at the right price, right now. Once again Seat has proved that main dealer service and mainstream brand quality needn’t cost a fortune."