London and South East Toyota and Lexus automotive retailers Jemca Car Group has launched its new responsive website which it believes will set it apart from other dealer group websites.
Digital marketing agency Responsive Digital, a part of Progress Automotive Solutions, were given the brief to design a responsive website which was completely different to any other automotive dealer’s internet presence.
The www.jemcacargroup.co.uk becomes tailored to the individual as it ‘learns’ according to the browser’s usage and responds accordingly such as showing favoured pages and highlighting new content likely to be of interest on a return visit.
Gary Bixley, Jemca Car Group director of marketing and customer services, said: “We really wanted to stand out from the crowd while delivering the very best user experience to people visiting the site.
“We think we have achieved something which is genuinely different, a difficult feat in itself considering the amount of information available on the internet.
"People will remember our website as being something very out of the ordinary and when they realise the website responds to their interactions, we think it will entice people to return again and again enabling us to develop strong relationships with our online community.”
The website layout adapts to desktop, tablet or mobile devices.
A finance budget calculator has been incorporated into Jemca’s used car search and includes iVendi’s Car Finance Checker product that enables web browsers to see their likelihood of acceptance on a finance scheme for one of Jemca’s used vehicles.