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Jemca Car Group launches new website

London and South East Toyota and Lexus automotive retailers Jemca Car Group has launched its new responsive website which it believes will set it apart from other dealer group websites.

Digital marketing agency Responsive Digital, a part of Progress Automotive Solutions, were given the brief to design a responsive website which was completely different to any other automotive dealer’s internet presence.

The www.jemcacargroup.co.uk becomes tailored to the individual as it ‘learns’ according to the browser’s usage and responds accordingly such as showing favoured pages and highlighting new content likely to be of interest on a return visit.

Gary Bixley, Jemca Car Group director of marketing and customer services, said: “We really wanted to stand out from the crowd while delivering the very best user experience to people visiting the site.

“We think we have achieved something which is genuinely different, a difficult feat in itself considering the amount of information available on the internet.

"People will remember our website as being something very out of the ordinary and when they realise the website responds to their interactions, we think it will entice people to return again and again enabling us to develop strong relationships with our online community.”

The website layout adapts to desktop, tablet or mobile devices.

A finance budget calculator has been incorporated into Jemca’s used car search and includes iVendi’s Car Finance Checker product that enables web browsers to see their likelihood of acceptance on a finance scheme for one of Jemca’s used vehicles.



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Comments

  • Nobby - 07/08/2013 16:24

    I like to look at new sites, especially when we have statements such as

    “We think we have achieved something which is genuinely different, a difficult feat in itself considering the amount of information available on the internet.

    "People will remember our website as being something very out of the ordinary and when they realise the website responds to their interactions, we think it will entice people to return again and again enabling us to develop strong relationships with our online community.”

    I like to concentrate on used cars as this is very likely to be the most visited section of a group web site, new cars on the OEMs.

    Just a few observations for Jemca to consider...There is no body style search ability for Cabriolets or Convertibles although they have these in stock. I loathe the use of upper CASE in dropdowns BMW and MINI are fine but not on all of them, smart should always be lower case. It's the same with the models and select fuel, for some reason Gearboxes are fine!

    The details page always opens on the finance page, wrong message, how about you tell me what the year is, mileage, gearbox type, colour combination first. When I do click on specs I get all the important stuff first like kerb weight and turning circle, please......

    I could go on and on, and sometimes do, but I find it so frustrating with the dealers and brands alike that time spent thinking through the user experience will result in a better one. Best of all don't claim to be out of the ordinary when you're not doing the basics right.

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    • EMELES - 08/08/2013 10:20

      @Nobby - Good Grief!!! :(

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    • Chad - 08/08/2013 15:55

      I agree.

      Also - since when have you been allowed to advertise cars with monthly payments and no representative APR, fees etc. This site looks questionable in terms of consumer credit regulations.

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    • Alex Knight - 12/08/2013 09:44

      @Nobby - Thanks for your comments Nobby, it's always good to get feedback and different points of view on the site, which we will be discussing with Jemca.

      @Chad - The regulations surrounding the display of finance representative examples are still rather outdated and written at a time when the majority of finance advertising was still on the printed page. They are open to interpretation, and what we've done on Jemca can also be seen on dozens of other dealer group websites.

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