Northern Irish dealer group Charles Hurst has opened its new Ferrari showroom in Belfast which adopts the Italian supercar brand’s latest corporate identity standards.
The new design scheme features better lighting and viewing angles for the cars on show and a new concept for the customer lounge area. The design is based on Ferrari’s Maranello Atelier.
Matteo Torre, regional manager for Ferrari North Europe, said: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.”
Torre said the décor and choice of materials in the new dealership concept are designed to reflect the artisanship and craftsmanship of Ferrari.
Charles Hurst has held the Ferrari franchise in Belfast since 1995 and is run by franchise director Richard Stinson.