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Confidence back on the high street says CBI survey

High-street sales continued to grow strongly in the year to September, at the fastest pace since June 2012. And it exceeded already solid expectations, according to the CBI’s latest monthly Distributive Trades Survey of 111 firms.

This was the third consecutive month of growth, which was broad-based across a number of sectors. Retail sales are expected to grow robustly again in October.

Elsewhere, the pace of growth in wholesaling picked up markedly, whereas growth continued in the motor trade sector, but at a slower pace than in the previous two months. 

Barry Williams, chair of the CBI Distributive Trades Survey panel (and Asda chief merchandising officer for food) said: “It’s encouraging to see the high street on the road to recovery, with particularly strong growth from furniture & carpet retailers, department stores and recreational goods retailers.

“But the retail sector is not out of the woods yet with consumer confidence still fragile despite the rise in spending.”

Firms responding to the 'distributive trades survey' (DTS) are responsible for a third of employment in retailing.

The survey includes measures of sales activity across the distributive trades. It was first introduced in 1983 and the retail results form the UK component of the EC survey of retail trades.

Key findings were:

•46% of respondents reported that sales volumes were up on a year ago, while 12% said they were down, giving a balance of +34% - the strongest since June 2012 (+42%) and exceeding expectations (+26%)

• Retailers expect sales volumes to grow at a similarly strong pace next month (+31%)

• There was a broad-based increase in sales across many sub-sectors with furniture & carpets, department stores, recreational good retailers and grocers performing strongly:

• A balance of +100% of furniture & carpets retailers said business volumes were up – the strongest since August 1996.

• 52% of department stores said business volumes were up, while 0% said they were down, giving a balance of +52%

• 65% of  recreational goods retailers said business volumes were up, while 0% said they were down, giving a balance of +65%

• 50% of grocers said business volumes were up, while 17% said they were down, giving a balance of +33%.

• Chemists were the only sub-sector to report a fall in business volumes (-72%)

• Overall, 22% of retailers said that sales volumes were above average for the time of year, while  10% said they were below average, giving a balance of +12% - the highest  survey balance since  December 2010 (+18%)

• 36% placed more orders with suppliers than they did a year ago and 22% placed fewer, with the resulting balance of +14%.

And 64% of motor traders said sales volumes were up while 36% said they were down, giving a balance of +28%, a slower pace of growth than in the previous month (+93%).

Sue Robinson, National Franchised Dealers Association director, said: "It is extremely encouraging to see that the high street is well on the road to recovery. Of the firms surveyed, nine of which are from the automotive industry, 64% of motor traders said sales volumes were up.”

“Despite consumer confidence still fragile, this was the third consecutive month of growth, which was broad-based across a number of sectors. We hope to see retail sales grow robustly again in October.”

The CBI survey was conducted between August 28 and September 11; 111 firms took part, of which 61 were retailers, 41 were wholesalers and nine motor traders.
 

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